This month gives us many occasions to celebrate.  2013 is the year of the snake, so if you were born in 1905, 1917, 1929, 1941, 1953, 1977, 1989 or 2001, this is your year. Those born under this sign, like Oprah Winfrey,  are considered intuitive and wise and are known to approach problems rationally and logically. They are also lucky with money.  One of the many positive aspects of living in a global economy is that not only do most of us have the opportunity to learn about the cultures of the world, but we can actively engage with people from different backgrounds. I encourage you to check the local listings in your city for Lunar, Chinese, or Tet New Year celebrations.  From Houston, Texas to Perth, Australia and cities in between, people will be celebrating in old and new ways.  Click here to see how some young Chinese decided to adapt the traditional lion dance often seen at new year festivities.

This is also the month when we in the U.S. celebrate Valentine's Day.   This is the day we try to pay special attention to those we care for--our family and friends.  School children exchange cards, couples celebrate their love for one another, and candy and flowers are common symbols of our affection.  Another benefit of the world we live in today is that as we learn the cultures and traditions of others, we often adopt and sometimes adapt them. For example, when I was in Japan I was pleasantly surprised to see the many displays commemorating Valentine's Day.  Then I was further surprised to learn that traditionally women give men the chocolate on Valentine's Day.  Oh well.  I guess it's okay, since Japan also has "White Day" in March when women are supposed to receive gifts from the men.

2013 is a great year to learn about different holidays and traditions celebrated by your clients, staff, and colleagues. Learn all you can, then see how you can adapt and make them work for you and your business.  You might offer special holiday meals in your restaurants, discounts at retail establishments or attractions, an educational or community outreach program, or a commemorative item.

Happy Lunar New Year!

Sonia Garza-Monarchi

Garza Protocol Associates, LLC.

Who Speaks First?

One of the most common questions I am asked is "How do you know who speaks first on a program when you have several speakers?"  

As always in protocol, the answer will depend on the situation.  However, there are some general guidelines that can help determine the best order for  your program.

1. Limit the number of speakers to as few as possible, preferably fewer than four.  Studies indicate that depending on the activity, the average adult's attention span varies between five and twenty minutes. Too many speakers, and you'll lose your audience.

2. Ask yourself:

Who is the host?

Who is the guest of honor?

What is the purpose of the event?

Will each speaker introduce the following speaker?

Is there an emcee?

Are there any special circumstances?  For example: you've been told the Mayor needs to leave early.

3.  List your speakers:

His Excellency Zhang Yesui, Ambassador of the People's Republic of China to the U.S.

The Honorable Al Green, Representative, District 9, TX

The Honorable Annise D. Parker, Mayor, Houston, TX

John Smith, Chair of ABC Company 

8.  In general, this is the process we follow when determining who speaks first, last, and in between.  Keep in mind that there are many variables that can change the final order. Also, you should make sure that ahead of time, each speaker knows his position on the program, the amount of time allotted to his remarks, who will be introducing him, and any other pertinent details.

9.  Need advice on your next big event? Have another protocol dilemma?   We're here to help!

 The Protocol Lady